Everyone knows they need a marketing plan, but many don’t
know where to start. How many loans do
you need to plan on closing, how many are purchase loans, refi’s, lines of
credit, etc. However, all of this will
be directly affected by what your marketing plan and budget will be. Sitting down and staring at blank piece of
paper wondering where to begin is usually a daunting task. Here is 4 simple
steps to get into mortgage marketing industry.
Define your message
and goal –
Are you planning on closing more refi’s or purchase
transactions? Whatever it might be, you
need to have a formal written business plan for your production. Each marketing
piece should be clean, concise and directly to the point.
Identify your target
market –
Was your area subject to fast home sales at low interest
rates? If so, think about specializing
in refinancing people.
Set a goal for each
marketing campaign –
Different marketing pieces should have different
goals. Some of the ads you create don’t
even need to talk about loans or rate options.
Try new and innovative marketing ideas. Create a unique “brand” identity
that separates you from others in your market.
Never forget to
practice good Customer Service –
Make a proactive follow-up calls to borrowers to inform
them of there loan status. The most important step to getting a plan together
is to critically ask yourself what it is you're really trying to do. You can also
take advice from your loan
officer marketing expert for further details.